Ben & Jerry's postpones Free Cone Day over coronavirus concerns

Ben & Jerry's usually kicks off spring with Free Cone Day in Burlington, Vt.

BURLINGTON, Vt. – For more than 40 years, Ben & Jerry’s has offered a free scoop of ice cream every spring to its customers and fans on Free Cone Day.

This year marks a temporary break from tradition. 

In light of concern over the outbreak of coronavirus, also known as COVID-19, the ice cream maker postponed its annual day of celebration, normally scheduled for the second Tuesday in April. 

The first Free Cone Day was held May 5, 1979, as a sign of appreciation to Ben & Jerry’s customers and staff on the first anniversary of the company’s opening in downtown Burlington.

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“This year, some of our scoop shops in communities around the world will be unable to take part in Free Cone Day due to precautions put in place by local Governments around large public gatherings, considering the increasing presence of COVID-19,” according to a news release from Ben & Jerry’s. “So, to stand in solidarity with ice cream lovers everywhere, we have made the difficult decision to postpone Free Cone Day this year”

Ben & Jerry’s ice cream shops will remain open. The company plans to reschedule Free Cone Day later in the year.

Follow reporter Ethan Bakuli on Twitter @BakuliEthan

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